Staff blog · Jul 9, 2026

Should you buy on sale or enjoy the new arrivals? Recommended #Pheb outfits as sales and 26AW arrivals overlap

Hello.
This is Nishiyama from andPheb.

It rained almost every Thursday and Friday, but it is finally clear.
Has the rainy season ended?
Either way, it has become much easier to choose clothes in a good mood!!

This time of year, just before the height of summer, might be the most fun time to choose clothes.

In the store, our pre-sale for spring/summer items is in full swing,
while at the same time, new arrivals for the 26AW season are starting to trickle in.

Spring/summer items you've been eyeing that you can now get at a great price.
Or the new autumn/winter arrivals if you're thinking about long-term wear.
It's that perfect time where you can enjoy either choice!!

Conversely, you could say it's a time that makes you struggle with choices... (laughs)

This time, I will introduce some styling perfect for the current season by combining sale items and new arrivals!!

Should you buy on sale or enjoy the new arrivals? Recommended #Pheb outfits as sales and 26AW arrivals overlap

Should you buy on sale or enjoy the new arrivals? Recommended #Pheb outfits as sales and 26AW arrivals overlap

Nishiyama 177cm/65kg

[Shirt] MINT/sizeF
20% point return!!
INTERIM
RAMIE SHEER LAWN HYPER BIG S/S OPEN COLLAR SHIRT
(IT26S173)
¥27,500 including tax

See this item →

[T-shirt] WHITE/size4
20% point return!!
ULTERIOR
SUVIN SUEDED TENJIKU SLEEVELESS TEE
(UCS110-LA168)
¥15,400 including tax

See this item →

[Pants] WASHED_BLACK/sizeM
SARTO
13.5oz COTTON DENIM EMBROIDERY TUCKED WIDE TROUSERS
(262-24002)
¥49,500 including tax

See this item →

[Sandals] Chestnut-SH/size8
20% OFF SALE!!
JUTTA NEUMANN Island Edition
KEY Sandal Chestnut SH with dark sole
(KEY-CN-DS)
¥55,000 → ¥44,000 including tax

See this item →

[Hat] White/size7-1/2
DEADSTOCK 80s U.S.NAVY SAILOR HAT WHITE
(WHT-SAILOR-HAT)
¥5,940 including tax

See this item →

Even though they are autumn/winter arrivals, you can't wear sweatshirts or sweaters yet, so the items you can wear right now are pants, especially denim.

I paired a ramie short-sleeve shirt that I'll definitely use a lot in the height of summer with the new wide denim pants from SARTO.
Although it's a sturdy 13.5oz fabric, the wide fit provides good airflow, so it should be fine for summer.

For the inner layer of a short-sleeve shirt, a sleeveless top is the only choice.
No need to worry about the inner layer showing from the sleeves.

Should you buy on sale or enjoy the new arrivals? Recommended #Pheb outfits as sales and 26AW arrivals overlap

Should you buy on sale or enjoy the new arrivals? Recommended #Pheb outfits as sales and 26AW arrivals overlap

Should you buy on sale or enjoy the new arrivals? Recommended #Pheb outfits as sales and 26AW arrivals overlap

Should you buy on sale or enjoy the new arrivals? Recommended #Pheb outfits as sales and 26AW arrivals overlap

Should you buy on sale or enjoy the new arrivals? Recommended #Pheb outfits as sales and 26AW arrivals overlap

Should you buy on sale or enjoy the new arrivals? Recommended #Pheb outfits as sales and 26AW arrivals overlap

[Shirt] MINT/sizeF
20% point return!!
INTERIM
RAMIE SHEER LAWN HYPER BIG S/S OPEN COLLAR SHIRT
(IT26S173)
¥27,500 including tax

See this item →

INTERIM's short-sleeve ramie open collar shirt.

The lightweight fabric using ramie has a sheer, refreshing feel, making it comfortable to wear even in hot weather. The hyper-big silhouette provides a relaxed fit, and just throwing it on creates a great look.

With elegant shell buttons and collar keepers.
It's a summer shirt that balances casual and dressy styles without compromising on details!!

Should you buy on sale or enjoy the new arrivals? Recommended #Pheb outfits as sales and 26AW arrivals overlap

Should you buy on sale or enjoy the new arrivals? Recommended #Pheb outfits as sales and 26AW arrivals overlap

Should you buy on sale or enjoy the new arrivals? Recommended #Pheb outfits as sales and 26AW arrivals overlap

[T-shirt] WHITE/size4
20% point return!!
ULTERIOR
SUVIN SUEDED TENJIKU SLEEVELESS TEE
(UCS110-LA168)
¥15,400 including tax

See this item →

I paired it with ULTERIOR's Suvin Suede Tenjiku sleeveless tee as an inner layer for a light layered style. It has the smooth texture and elegant quality unique to Suvin cotton, making it a simple yet standout piece due to its material.

When it gets really hot, it's a piece that looks great on its own.

Should you buy on sale or enjoy the new arrivals? Recommended #Pheb outfits as sales and 26AW arrivals overlap

Should you buy on sale or enjoy the new arrivals? Recommended #Pheb outfits as sales and 26AW arrivals overlap

Should you buy on sale or enjoy the new arrivals? Recommended #Pheb outfits as sales and 26AW arrivals overlap

Should you buy on sale or enjoy the new arrivals? Recommended #Pheb outfits as sales and 26AW arrivals overlap

[Pants] WASHED_BLACK/sizeM
SARTO
13.5oz COTTON DENIM EMBROIDERY TUCKED WIDE TROUSERS
(262-24002)
¥49,500 including tax

See this item →

Here is the 26AW new arrival, SARTO's embroidery wide pants.
It really is a masterpiece...

While the embroidery on the side tends to catch the eye, the silhouette is also wonderful. The volume created by the one-tuck at the waist side gives it presence while maintaining an elegant, clean drape.

It has a completely different atmosphere from orthodox 5-pocket denim.
It goes well with simple tops and is a pair of pants that can become the axis of your styling.

Should you buy on sale or enjoy the new arrivals? Recommended #Pheb outfits as sales and 26AW arrivals overlap

[Sandals] Chestnut-SH/size8
20% OFF SALE!!
JUTTA NEUMANN Island Edition
KEY Sandal Chestnut SH with dark sole
(KEY-CN-DS)
¥55,000 → ¥44,000 including tax

See this item →

This is the last pair of Chestnut SH.
The contrast between the dark sole and the orange-brown adds a nice touch.

I don't think you'll be able to buy it at this price again, so if it's your size, definitely go for it!!

Should you buy on sale or enjoy the new arrivals? Recommended #Pheb outfits as sales and 26AW arrivals overlap

[Hat] White/size7-1/2
DEADSTOCK 80s U.S.NAVY SAILOR HAT WHITE
(WHT-SAILOR-HAT)
¥5,940 including tax

See this item →

A sailor hat you can just throw on.
Whether it's for the summer sun or days when you don't want to style your hair in the morning, it's a very useful hat.

What did you think?

This time of year, when sales and new arrivals overlap, is a special time for fashion lovers.

There is no right answer.
Whether you get a bargain or check out the new arrivals.
Or both... (laughs)

Like this styling, by combining sale items and new arrivals, you can enjoy the current season while preparing for the next one.

If you want to enrich your summer wardrobe, this is the time with the most options.

We look forward to your visit and trying them on!!

See you later.

Translated from our Japanese staff blog. Read the original (Japanese)

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