Staff blog · Jul 6, 2026

THE DAY 26AW New Arrivals!! A setup full of the brand's signature style.

Hello.
This is Nishiyama from andPheb.

It feels like there will be many autumn/winter arrivals this week.

Today, I would like to introduce the first delivery for 26AW from the popular brand THE DAY!!

A setup consisting of a single jacket and easy wide pants.
It is an item overflowing with the brand's signature style that those who know THE DAY will surely recognize.

A casual jacket with a very high level of perfection.
Since the fabric is relatively thin, it seems like it will come into play sooner than expected.

THE DAY 26AW New Arrivals!! A setup full of the brand's signature style.

THE DAY
BRUSHED COTTON SINGLE JACKET
(D26AW-05004)
¥49,500 including tax

See this item →

A single jacket made of 100% cotton material that has a brushed feel while maintaining a smooth texture.

The fabric is brushed repeatedly both vertically and horizontally, creating a moist touch and a deep expression.
While it has tailored elements, the single-layer construction makes it very light, and the structure is not overly engineered, resulting in a balanced piece that can be worn naturally.

It has a roomy silhouette, but because the fabric has moderate firmness, it doesn't look sloppy and falls beautifully. It is a jacket that is perfect for the changing seasons and can be worn as easily as a shirt.

THE DAY 26AW New Arrivals!! A setup full of the brand's signature style.

THE DAY 26AW New Arrivals!! A setup full of the brand's signature style.

THE DAY 26AW New Arrivals!! A setup full of the brand's signature style.

THE DAY 26AW New Arrivals!! A setup full of the brand's signature style.

THE DAY 26AW New Arrivals!! A setup full of the brand's signature style.

THE DAY 26AW New Arrivals!! A setup full of the brand's signature style.

THE DAY 26AW New Arrivals!! A setup full of the brand's signature style.

THE DAY
BRUSHED COTTON EASY TROUSERS
(D26AW-04005)
¥36,300 including tax

See this item →

Easy trousers made of the same material.
They feature softness and a deep expression due to the brushing, making them extremely comfortable to wear.

While there is room around the waist, they gently taper toward the hem, balancing a relaxed feel with elegance.
Despite the light wearing comfort, they look solid and composed, making them easy to use both as separates and as a setup.

THE DAY 26AW New Arrivals!! A setup full of the brand's signature style.

THE DAY 26AW New Arrivals!! A setup full of the brand's signature style.

THE DAY 26AW New Arrivals!! A setup full of the brand's signature style.

THE DAY 26AW New Arrivals!! A setup full of the brand's signature style.

THE DAY 26AW New Arrivals!! A setup full of the brand's signature style.

There was a long period with few arrivals, but from here on, we expect more and more to arrive, making the store quite interesting!!

For items that haven't been uploaded to the online store yet, you can see them first at the shop, so please come by!!

We look forward to your visit and trying them on.

See you then.

Translated from our Japanese staff blog. Read the original (Japanese)

Items in this post